I'm Silu - product designer

I specialize in
— b2c experiences
— Design System
— turning abstract ideas into tangible intuitive designs
— conversion-driven UX
— experience strategy.

I specialize in

— b2c experiences
— Design System
— turning abstract ideas into tangible intuitive designs
— conversion-driven UX
— experience strategy.

Case Studies

01. Addressing pain points of travel itinerary planning.

It focuses on addressing the challenges faced by travelers when planning itineraries. They were frustrated by the large amount of research required to figure out destinations, timing, and personal interests.

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02. Redesigned UI and userflow to improve interactions, visual design & accessibility. Part 2

In response to user feedback on the gamified productivity app's UI/UX, I incorporated progress indicators, a guide, nature-inspired colors, concise messages, flexible sign-up, and other elements for an engaging & consistent design.

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03. Developed a design system to improve accessibility & standardization.

I observed issues impacting the user experience and design process: inconsistent icons, text sizes not adhering to WCAG guidelines, and the absence of a design system. Recognized the need for structure and followed atomic design principles to develop its first design system.

Image includes Button, Shadow, color and layout specs.

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03. Developed a Design System for FlowMingle.

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04. Conceptualized a gamified productivity app to ease project stress. Part 1

The goal is to help resolve procrastination and project overwhelm by making it an interactive and engaging experience. Users set goals, break tasks into steps, and earn points, badges, and rewards for completion.