I'm Silu
a Product Designer specializing in scalable systems, consumer experiences, and AI
I'm Silu
a Product Designer specializing in scalable systems, consumer experiences, and AI
I help teams simplify complexity through thoughtful product strategy, scalable design systems, and user centered experiences that drive engagement and long term growth.
I help teams simplify complexity through thoughtful product strategy, scalable design systems, and user centered experiences that drive engagement and long term growth.
Selected Works
Selected Works
Selected Works
Scroll
Scroll
Scroll
Building Lose It!'s design system to scale with the product
Building Lose It!'s design system to scale with the product
The Problem
The system couldn't keep up with the product growth
With Apple's introduction to Liquid Glass, there was no foundation to adapt from. Components had drifted for sometime, and colors, spacing, and type ran on inconsistent tokens, so every feature meant rebuilding too time. Documentation also needed a refresh.
The Solution
A token-first system built to flex when needed, with proper documentation
I audited every component in production, keeping only what the app used, then rebuilt on a primitive to semantic token architecture. Any theme now applies cleanly app-wide, and new ones ship without touching a line of code.
View Case Study
View Case Study
Building Lose It!'s design system to scale with the product
The Problem
The system couldn't keep up with the product growth
With Apple's introduction to Liquid Glass, there was no foundation to adapt from. Components had drifted for sometime, and colors, spacing, and type ran on inconsistent tokens, so every feature meant rebuilding too time. Documentation also needed a refresh.
The Solution
A token-first system built to flex when needed, with proper documentation
I audited every component in production, keeping only what the app used, then rebuilt on a primitive to semantic token architecture. Any theme now applies cleanly app-wide, and new ones ship without touching a line of code.
View Case Study
Lose It! Themes: Designing 28 premium personalization for daily use
Lose It! Themes: Designing 28 premium personalization for daily use
The Problem
An inconsistent theme experience was hurting premium quality
As the app evolved, many themes no longer matched the latest product UI, including the redesigned header and new platform guidelines like Apple's Liquid Glass. Accessibility varied from theme to theme, with inconsistent contrast and legibility. Theme names, preview images, and visual styling also lacked consistency, making the experience feel fragmented instead of like a cohesive premium feature.
The Solution
A shared standard behind every theme, and a shopfront to show it off
I redesigned all premium themes to align with the latest product experience across iOS and Android. I established consistent layout rules, safe areas, and visual standards so every theme felt cohesive while remaining flexible. Accessibility became a core requirement, with improved color contrast and legibility, and culturally inspired themes were updated with more thoughtful visuals.
View Case Study
View Case Study
Lose It! Themes: Designing 28 premium personalization for daily use
The Problem
An inconsistent theme experience was hurting premium quality
As the app evolved, many themes no longer matched the latest product UI, including the redesigned header and new platform guidelines like Apple's Liquid Glass. Accessibility varied from theme to theme, with inconsistent contrast and legibility. Theme names, preview images, and visual styling also lacked consistency, making the experience feel fragmented instead of like a cohesive premium feature.
The Solution
A shared standard behind every theme, and a shopfront to show it off
I redesigned all premium themes to align with the latest product experience across iOS and Android. I established consistent layout rules, safe areas, and visual standards so every theme felt cohesive while remaining flexible. Accessibility became a core requirement, with improved color contrast and legibility, and culturally inspired themes were updated with more thoughtful visuals.
View Case Study
Designing an AI Travel App That Boosted Usability by 65%
Designing an AI Travel App That Boosted Usability by 65%
The Problem
Planning a trip shouldn't feel like a second job.
Travelers juggle dozens of tabs, miss hidden gems, and second-guess every decision. The research is overwhelming, the timing is unclear, and most apps dump everything on one screen without any real guidance.
Users felt rushed, underprepared, and like they were wasting money on trips that fell short.
The Solution
An AI travel app that plans with you, not for you.
I designed a flow that takes five inputs and generates a personalized itinerary — with curated activities, a map view, and real-time updates baked in. No information overload, just a clear plan that matches how you actually want to travel.
After two rounds of testing and iteration, task completion rose from 67% to 80% and the usability score jumped from 40% to 66%.
I designed a flow that takes five inputs and generates a personalized itinerary, with curated activities, a map view, and real-time updates baked in. No information overload, just a clear plan that matches how you actually want to travel.
After two rounds of testing and iteration, task completion rose from 67% to 80% and the usability score jumped from 40% to 66%.
View Case Study
View Case Study
Designing an AI Travel App That Boosted Usability by 65%
The Problem
Planning a trip shouldn't feel like a second job.
Travelers juggle dozens of tabs, miss hidden gems, and second-guess every decision. The research is overwhelming, the timing is unclear, and most apps dump everything on one screen without any real guidance.
Users felt rushed, underprepared, and like they were wasting money on trips that fell short.
The Solution
An AI travel app that plans with you, not for you.
I designed a flow that takes five inputs and generates a personalized itinerary — with curated activities, a map view, and real-time updates baked in. No information overload, just a clear plan that matches how you actually want to travel.
After two rounds of testing and iteration, task completion rose from 67% to 80% and the usability score jumped from 40% to 66%.
View Case Study
